I’m Natalia Forero, a Product Designer driven by strategy, systems thinking, and measurable business impact. With eight years of experience across startups and global enterprises.

I approach design as a strategic function, aligning stakeholders, defining opportunity spaces, and turning ambiguity into structured, scalable solutions. My work combines research, data analysis, and experimentation to inform decisions that drive growth, efficiency, and long term value.

As a Global Product Designer at adidas, I contribute to complex digital ecosystems, helping influence product strategy at scale while ensuring execution excellence across markets.